Expert Team, Powerful DXP
We build digital ecommerce and content
solutions for brands that won't comprise
Our roots
Core dna was built by people who have spent years inside complex digital projects, working with growing brands and enterprise teams that had outgrown simple tools.
We saw the same problem again and again: powerful platforms without the guidance to use them properly, or agencies delivering projects without long-term accountability.
Core dna exists to bridge that gap. From day one, we set out to create a digital foundation that could scale with a business, supported by experts who stay involved beyond launch and help teams make confident decisions as they grow.
More than a platform
At its core, Core dna is a flexible digital platform for managing content, commerce, and complex digital experiences.
But technology alone doesn’t deliver results.
That’s why Core dna is built around a different model, one that combines software with people who know how to apply it in the real world.
How we help brands move forward
Our clients work with us at different stages of their journey, but the goal is always the same: build a digital foundation that won’t hold them back.
We help teams:
- Launch and scale content-driven commerce experiences
- Simplify complex digital ecosystems
- Replace rigid platforms without losing control
- Align technology decisions with real business needs
- Build for today while staying ready for what’s next
Built for long-term partnership
We don’t believe in one-off projects or quick wins that create long-term problems.
Core dna is designed to grow with your business, and our team stays involved as your needs evolve. Whether you’re refining your roadmap, launching new initiatives, or adapting to change, we’re there to help you move forward with confidence.
Sam Saltis
CEO
Boston, USA/ Melbourne, Australia
Dmitry Kruglov
Technology
Melbourne, Australia
Karen Cabecas
Client Success
Melbourne, Australia
This is what we believe in….
Think big
We think big and don't listen to people who tell us it can't be done. Life's too short to think small.
Enjoy the adventure
We embrace every second of the journey and celebrate along the way.
Be the culture
Our culture comes from our people – not an HR manual. Be yourself, and inject a bit of "you" in everything you do.
Pride in our work
Our work is a reflection of us. We always strive to provide exceptional quality in everything we create.
Straight talking
No games, no jargon – just honest, candid and human communication
Speed without compromise
We do things well, we do things fast and we do things once. To deliver with speed is always our aim, but compromising on quality will never be on the agenda.
Join the team
Through our 20+ year history, Core dna has grown into a high-demand platform worldwide. We are rapidly expanding our teams globally. As a result, we're always looking to grow our team throughout our various offices in the US, Australia and Europe.