Expert Team, Powerful DXP

We build digital ecommerce and content
solutions for brands that won't comprise

Our roots

Core dna was built by people who have spent years inside complex digital projects, working with growing brands and enterprise teams that had outgrown simple tools.

We saw the same problem again and again:
powerful platforms without the guidance to use them properly, or agencies delivering projects without long-term accountability.

Core dna exists to bridge that gap. From day one, we set out to create a digital foundation that could scale with a business, supported by experts who stay involved beyond launch and help teams make confident decisions as they grow.

More than a platform

At its core, Core dna is a flexible digital platform for managing content, commerce, and complex digital experiences.

But technology alone doesn’t deliver results.

That’s why Core dna is built around a different model, one that combines software with people who know how to apply it in the real world.

How we help brands move forward

Our clients work with us at different stages of their journey, but the goal is always the same: build a digital foundation that won’t hold them back.

We help teams:

  • Launch and scale content-driven commerce experiences
  • Simplify complex digital ecosystems
  • Replace rigid platforms without losing control
  • Align technology decisions with real business needs
  • Build for today while staying ready for what’s next

Built for long-term partnership

We don’t believe in one-off projects or quick wins that create long-term problems.

Core dna is designed to grow with your business, and our team stays involved as your needs evolve. Whether you’re refining your roadmap, launching new initiatives, or adapting to change, we’re there to help you move forward with confidence. 

Expert Team, On-Demand


Our white-glove model gives you direct access to experts who act as your internal consulting arm, bridging the skills gap and turning platform capabilities into tangible business outcomes.


Core dna Platform
Content + Commerce + Orchestration
The unified foundation that lets you build and evolve without stitching together five tools.
Content
Pages, components, multi-site governance.
Commerce
Catalog, pricing, checkout, promotions.
Orchestration
Workflows, automation, AI agents.
Integrations
ERP, CRM, PIM, payments, APIs.



Expert Team
White-glove support
The hands-on team that turns platform capabilities into execution, outcomes, and momentum.
Dedicated Team
Direct access to Core dna strategists.
Targeted Outcomes
Projects scoped around your goals.
Bridging the Skills Gap
Strategy, architecture, and execution support.
Move faster
Less rework, fewer handoffs.
Reduce complexity
One foundation, not five tools.
Stay adaptable
Evolve without platform churn.

Meet the leadership

Smiling man in a striped shirt with a red circle border.
Man in white shirt standing against a brick wall with a red circle overlay.
Smiling woman in black and white portrait with red circular border.

Sam Saltis

CEO

Boston, USA/ Melbourne, Australia

Dmitry Kruglov

Technology

Melbourne, Australia

Karen Cabecas

Client Success

Melbourne, Australia

This is what we believe in….

Join the team

Through our 20+ year history, Core dna has grown into a high-demand platform worldwide. We are rapidly expanding our teams globally. As a result, we're always looking to grow our team throughout our various offices in the US, Australia and Europe.