We spent years inside complex digital projects — for growing brands, for enterprise teams that had outgrown their tools. The pattern was always the same.
Powerful platforms with no one around to use them properly. Agencies that delivered the launch and disappeared. Customers stuck rebuilding every five years because the foundation never grew with them.
We built Core dna to be the opposite of that. A foundation that scales with the business. A team that stays in the room. One platform you don't have to rip out and replace when your strategy changes.
“We don't believe in one-off projects or quick wins that create long-term problems.”
Twenty-two years on one platform, with the same team that wrote the first line of code. Below is what that's added up to.
Software + the team that built it. Not one without the other.
Headless platforms give you software and a phone number. We give you the platform and the people who wrote it. Both, on tap, for as long as you need — which is why it keeps getting better, and why we already know your problem.
Content. Commerce. Orchestration. Built as one system, on one codebase, by one team. No five-tool stitching. No headless-CMS-plus-cart duct tape. Multi-site, multi-region, multi-brand — all of it from the same admin.
See the platformThe same engineers, strategists, and architects who built Core dna run it with you. Not partners, not resellers, not a CSM tier you escalate through. You ship faster because the people closest to the code are in your channel.
Meet the leadershipNew features and fixes land in the platform you already run. No version you outgrow. No migration project to reach the thing we shipped last month. You ask, and the team building it has a short path to live.
See the featuresWe've run content and commerce for franchises, multi-brand retailers, and multi-site manufacturers for years. So when you describe the mess, we usually recognise it. You skip the discovery phase where a vendor learns your industry on your budget. The hard questions get faster answers, because we've answered them before.
See the customersTwenty-two years, three continents, one platform. Below are the moments that shaped what Core dna is today.
Melbourne. The first line of code on what would become Core dna.
We collapse the historical content/commerce split into one system, one admin, one data model — years before “composable” was a word.
Berlin opens. Core dna goes live on two continents.
Boston office opens. Same team, same codebase, three time zones now.
AI agents, orchestration, automated workflows — running on the same foundation customers shipped on in 2010.
Most platforms hand you to a partner after launch. We don't. The other five things we don't do are below.
Three of us. Two continents. The same team since the platform launched.
CEO
Boston / Melbourne
Technology
Melbourne
Client Success
Melbourne
Think big
Small thinking is the only thing we don't ship.
Enjoy the adventure
We celebrate the work. The journey is the work.
Be the culture
There's no HR manual for this. Bring yourself. The rest follows.
Pride in our work
Everything we ship has our name on it. We ship it like it does.
Straight talking
No games. No jargon. Just honest, candid, human.
Speed without compromise
Do it well. Do it fast. Do it once. Skip none of the three.