Build on a platform that works as hard as you do. Core dna's partner ecosystem is built for digital agencies ready to scale - with qualified leads, competitive margins, and co-marketing support from day one. Whether you're launching your first DXP project or managing an enterprise portfolio, we give you the tools, resources, and revenue model to grow faster alongside us.
Everything you need to sell, deliver, and grow - without starting from scratch.
From your first deal to your hundredth, we back you with the margins, materials, and market access to make every engagement more profitable. These aren't just perks - they're the building blocks of a partnership designed to grow with you.
Includes unique recurring revenue model for quick payout!
Three levels to reward performance–start at gold & get immediate good margins
Pre-allocated MDF budget for joint promotions and incentive Spiffs
Helps prospects to find you quickly
Earn extra margin for every registered deal within first 90 days – covers opportunity cost
Invitation to annual partner conference & award ceremony
Gain access to Core dna internally to learn the product and for own use
Pre–qualified sales leads (not just list names) from events, inbound marketing, the press and more
Weekly or one-on-one webinars to help you sell.
Quick, easy approval–plus 10% extra margin for all registered deals
No cost for product and market training – no barriers to entry
Detailed competitive matrix, persuasive PowerPoints, market info and more
New Build partners start at Gold, with every tool they need to sell. After 12 months, your level follows how involved you are in sales, build and support.
| Benefit | Referral | Authorized | Gold | Platinum |
|---|---|---|---|---|
| Who it's for | Refers only | Sells, doesn't build | Sells and builds with our help | Sells and builds on its own |
| Pre-qualified leads | – | – | Medium | High |
| Deal registration and extra margin | – | – | ✓ | ✓ |
| Volume rebates | – | – | ✓ | ✓ |
| Listing on Our partners | – | Low | Medium | High |
| Not-for-resale access | Discounted | ✓ | ✓ | ✓ |
| Joint promotions and MDF | – | Limited | ✓ | ✓ |
| Newsletter, training and partner manager | ✓ | ✓ | ✓ | ✓ |
From onboarding to your first closed deal - and every renewal after that - you'll have dedicated support, ready-to-use sales materials, and a team that's as invested in your pipeline as you are. Less ramp-up time, fewer dead ends, and a clear path to revenue from the start.
Work directly with the people who build and maintain the platform.
We partner with your internal team to shape the right architecture.
We stay involved as your needs evolve. Every launch, every update, every challenge, your dedicated team helps keep delivery steady.
You work directly with the people who build the platform, not a reseller layer. Sales tools, training, and pre-qualified leads come as standard - and you start at Gold, so the margins work from your first deal rather than your tenth.
Six steps, about two weeks.
Send the short form at the end of this page. It takes a minute.
Your partner manager contacts you to confirm your path.
A walkthrough of the portal, the policies and your not-for-resale access.
Plan your first promotions and start product training in your private sandbox.
Add a Core dna page to your site. We add you to Our partners.
You bring the prospect, we demo and help you quote, you close.
We review every application within 2 business days. Your partner manager then contacts you to confirm your path and book your orientation.
No. Training and a private sandbox come after approval, at no cost.
Build partners start at Gold. After 12 months, your level follows how involved you are in sales, build and support.
Yes. Many partners start by referring and move to Build once their team is trained.
Prefer a conversation first? Talk to our team