Core dna is one platform for content, commerce and automation. It's built for organizations that run more than one of everything: sites, stores, locations, brands, chapters or programs. Instead of a CMS, a store, an LMS and a set of plugins for every property, everything runs on one data model, and your team runs it in plain language through AI assistants like Claude and ChatGPT.
Who runs on Core dna
- Education and training. Save a Life spent more than a year trying to build its own certification platform. It now runs courses, exams, certificates and checkout on Core dna, replacing WordPress, a standalone LMS and a separate store. Read the story →
- Membership organizations and nonprofits. YMCA of Greater Toronto took online registrations from 1,500 in a day to 8,000. Its learning platform, YMCA Ignite, then moved onto the same Core dna setup in about six weeks. Read the story →
- Franchise networks. Clark Rubber sells stock from more than 60 franchise stores through one website. Each order goes to the closest store that can fill the whole cart, and the sale goes to that store's franchisee. Read the story →
- Manufacturers and B2B sellers. V-ZUG serves technicians, agents and its own service desk from one catalogue, each with its own pricing, and orders post straight into SAP. Raising a sales order went from about 15 minutes to about 2. Read the story →
- Live events. Frontier Touring sold more than 570,000 tickets in its Eras Tour on-sale with zero downtime. Read the story →
- Multi-brand retailers. Each brand gets its own domain, storefront and content, while products, customers and pricing are shared where you choose.
- Organizations with many teams. Departments or chapters each manage their own part of the site, under one brand and one set of approvals.
What's in the platform
- Core CMS: model the content your business actually runs on, such as pages, courses, members, locations and dealers. Publish it to every property from one model, in more than one language.
- Core Commerce: B2C, B2B and subscriptions on one product, customer and order graph, with group and contract pricing, quotes and stock by location.
- Core Orchestration: automations, workflows and approvals. An automation can start from a form, a schedule, a change to any record or a webhook, and your AI assistant can build and run them for you.
- Integrations: connectors for systems like SAP, NetSuite, Microsoft Dynamics, Salesforce, HubSpot and Stripe, plus webhooks and an SDK, all on the same backbone.
Run it in plain language
Connect Claude, ChatGPT or another MCP client to your sites through Core dna MCP. Your team describes a change in a sentence, and the assistant makes it across every property it's allowed to touch: content, products, pricing and promotions.
Save a Life used it to launch in Spanish. An AI assistant connected through the MCP translated about 1,700 pages of clinical content, around a million words, and saved each page as an unpublished draft. A medical advisor approved every page against the English source before it went live. See how Save a Life did it →
Build your own features with MCP 2.0
Most features on a website come down to the information you keep and the rules for what happens to it. On Core dna, that's a new kind of content plus an automation. With MCP 2.0, your AI assistant builds both from a description, and your team checks the result before anything goes live.
On an online store our team is building now, these two features were built entirely through the MCP, with no plugin:
- Product reviews. A review form on every product page, a check for verified buyers, an approval step before a review appears, emails to the customer and the store, and star ratings on product pages.
- Birthday gifts. Shoppers add their birthday, and every morning an automation sends that day's birthdays a one-use discount code that lasts seven days.
The same store runs more than 20 automations built the same way, from abandoned cart and back-in-stock emails to order and refund notifications. And from a single brief, our CTO had Claude build live reporting for every web form on a client site, including forms with more than 300,000 entries.
Read what's new in Core dna MCP 2.0.
What Core dna replaces
Most organizations with many properties run a separate tool for each job, then pay to keep them connected. On Core dna, each job is part of the same platform.
| The job | What it usually takes | On Core dna |
|---|---|---|
| A website for every brand, location or chapter | A CMS, theme and plugins for each site | One content model, published to every property, with local edits where you allow them |
| An online store with B2B pricing and quotes | A commerce platform plus a B2B add-on or portal | B2C, B2B and subscriptions on one product, customer and order graph |
| Stock and orders across many stores | An order management system connected to the store | Stock by store, with each order sent to the store that fulfils it |
| Courses and certificates | A standalone LMS connected to the store | Courses, exams and certificates, sold through the same checkout |
| Reviews, birthday offers and back-in-stock alerts | An app or plugin for each one | Features your AI assistant builds with MCP 2.0 |
| Workflows, approvals and notifications | A separate automation tool or middleware | Automations that start from a form, a schedule, a change to a record or a webhook |
| A new language or market | A translation plugin and an agency | Pages, products and prices localized through the MCP, each one approved before it goes live |
What customers say
"The day we launched the new YMCA of Greater Toronto website was the day we set a new record for online program booking. Core dna has enabled us to deliver better navigation and filtering to make this happen."
Saad Javed, Digital Marketing Manager, YMCA of Greater Toronto
"Our online revenue grew 4x after migrating Randy's Worldwide to Core dna. Not many platforms can handle a site with so many intricacies, but Core dna did."
James Campbell-Harris, Director of eCommerce, Randys Worldwide
"Core dna made managing our online store a breeze, boosting our sales and growth. Their outstanding customer support and regular updates set them apart."
Anthony Grice, CEO, Clark Rubber
What Core dna replaces
Most organizations with many properties run a separate tool for each job, then pay to keep them connected. On Core dna, each job is part of the same platform.
| The job | What it usually takes | On Core dna |
|---|---|---|
| A website for every brand, location or chapter | A CMS, theme and plugins for each site | One content model, published to every property, with local edits where you allow them |
| An online store with B2B pricing and quotes | A commerce platform plus a B2B add-on or portal | B2C, B2B and subscriptions on one product, customer and order graph |
| Stock and orders across many stores | An order management system connected to the store | Stock by store, with each order sent to the store that fulfils it |
| Courses and certificates | A standalone LMS connected to the store | Courses, exams and certificates, sold through the same checkout |
| Reviews, birthday offers and back-in-stock alerts | An app or plugin for each one | Features your AI assistant builds with MCP 2.0 |
| Workflows, approvals and notifications | A separate automation tool or middleware | Automations that start from a form, a schedule, a change to a record or a webhook |
| A new language or market | A translation plugin and an agency | Pages, products and prices localized through the MCP, each one approved before it goes live |
