Content & Commerce Platform for Multi-Brand Franchise Networks
Unify content, commerce, and operations across every unit. Say goodbye to disconnected systems.
Core dna Franchise Platform is your complete digital backbone for scaling a multi-brand or multi-location network.
Trusted by
Franchise Client Words
“Core dna is key to our growth strategy”
Clark Rubber unified 60 franchise storefronts with Core dna’s franchise content & commerce platform, unlocking endless aisle capabilities, real-time inventory sync, and personalized customer portals
- Aligned 60 storefront franchises under one unified system with real-time inventory sync
- Enabled endless aisle and never-out-of-stock availability across locations
- Expanded digital presence fast—marketing and eCom teams now manage everything in one place, no dev needed
Edward Plowman
Executive Director at Clark Rubber
Is Your Franchise Network Held Back By...
Brand Inconsistency and Compliance Risk
Fragmented content management leads to massive brand drift and legal compliance risk. You lose centralized governance over pricing, promotions, and mandatory disclosures.
Disconnected Systems & Operational Overload
When your CMS, eCommerce, ERP, CRM, and POS don't talk, corporate teams waste time manually syncing data and patching together functionality.
Slow Time-to-Market and High Tech Debt
Launching a new franchisee, a new product, or a national promotion requires waiting on developers to customize or manage fragile, overloaded plugin ecosystems.
No Local Customization (or Too Much)
Traditional franchise platforms offer binary control: either they have too much access (risking brand integrity) or zero access (stifling local marketing agility).
Franchise Digital
Experience Platform
Stop choosing between brand control and local agility. Core dna's DXP acts as the single backbone for your entire franchise network.
- A complete platform power: CMS, eCommerce, integration, and orchestration.
- Scalable for 5 to 500+ stores
- Flexible for developers, fast for marketers
- Secure, supported, and enterprise-ready
Scale Your Franchise
Without Tech Sprawl
Say goodbye to plugin overload, disconnected systems, and developer bottlenecks.
- Manage all your locations from a single dashboard
- Launch new stores with instant digital presence
- Centralize marketing, content, and inventory
- Built-in workflows, AI automation, and real-time analytics
- No plugins. No patchwork.
The Engine for Seamless ERP, CRM, and POS Integration
Our orchestration engine brings everything together:
- Seamless integration with ERPs, CRMs, and key systems
- Real-time sync of customer, product, and location data
- No-code workflows triggered by events and behavior
- Connect your tools without the plugin mess
Scale globally, customize locally
Core dna helps you maintain consistency across all your franchises, while giving local teams the flexibility to tailor their presence for regional markets.
- Pre-approved templates with local overrides
- Store-level pricing, content, and catalogs
- Built-in approval flows & brand governance
Three Pillars of Franchise Management
Content Governance and Multi-site Management
Centralize master content for all brands/locations. Enforce brand consistency through pre-approved templates while enabling granular permissions for local teams to customize within bounds.
Unified Multi-location Commerce
Real-time inventory sync, multi-store management from a single dashboard, and a seamless single checkout experience. Supports complex B2B and B2C franchise models.
Operational Orchestration & Digital Backbone
Native integration engine (APIs) for real-time data flow between your core systems (CRM, ERP, POS). Use No-Code Workflows and AI to automate compliance, onboarding, and operations.
Your franchise growth toolkit
Explore Core dna
Get personalized recommendations, spot inefficiencies, and see how Core dna can support your growth.