AI & Emerging Tech
Vibe coding is the easy part. The hard parts come later.
We write most of coredna.com's code with Claude. Most of the silent failures we logged came after the build, where...
AI & Emerging Tech
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AI & Emerging Tech
Probabilistic vs deterministic AI: a model guesses, so build what decides
A language model gives a likely answer, never a guaranteed one. Where you need the same right answer every time,...
AI & Emerging Tech
Google Universal Cart: What It Means for eCommerce
Google tried a universal cart in 2018 and shut it down. It's back. What's different this time, and what retailers...
AI & Emerging Tech
Core dna MCP 2.0: build your own features, just by describing them
MCP 2.0 is out. Your AI assistant can now build new features on your Core dna site: the content, the rules and the...
AI & Emerging Tech
Recommendation engines: how recommender systems work and what’s changing for eCommerce
Netflix has said about 80% of what its members watch comes from its recommendations. This guide explains how...
AI & Emerging Tech
AI adoption rates count heads instead of work
AI adoption rates count heads instead of work. What six major surveys actually measure, where most AI output comes...
AI & Emerging Tech
You don’t get to decide whether your team uses AI
Responsible AI has two halves. The model builders own safety and alignment. The organisations adopting them own...
AI & Emerging Tech
The one word I’d argue with in Contentful’s definition of agentic AI
Contentful’s definition of agentic AI pauses a workflow for one human’s approval, and for one product description...
AI & Emerging Tech
Product Feed Optimization for AI Shopping: How to Structure Your E-commerce Catalog for ChatGPT, Google, and AI Search
We reviewed current OpenAI and Google product-data requirements and ran a live Clark Rubber retrieval test to see...
AI & Emerging Tech
ChatGPT Ads and eCommerce: What Merchants Should Actually Do Now
ChatGPT ads are live across 40 markets and your product feed is now the ad unit. What OpenAI's ad solutions team...
AI & Emerging Tech
Why we built an MCP server for Marketers not Developers
You have probably filed MCP under “engineering” and scrolled past. Here is what it actually lets a marketer do...
AI & Emerging Tech
llms.txt: do you need it, and does it actually work?
llms.txt is a markdown file that maps your site for AI models. It is cheap to add, but no major AI provider confirms...
AI & Emerging Tech
Agentic operations vs agentic commerce: what's the difference?
Agentic commerce is AI agents buying for shoppers. Agentic operations is one person running every property by...