Content & Digital Experience
There is no single best enterprise CMS; the right one depends on what you are running.
If you manage one large site, a traditional or headless platform may be enough. If you run many properties (multiple sites, stores, brands, or locations) on a lean team, look for cross-property reach, unified commerce and content, and AI agents that work inside your approval workflow.
Yes — this is one of the core design principles of the platform. Core dna includes a visual editor that lets content teams create pages, update copy, manage campaigns, and publish without raising a ticket. Developers set up the content structure and templates; marketers operate within them independently. You don't need to choose between developer control and marketing autonomy
Yes. Core dna includes a visual page editing interface that allows marketers to create and update pages using reusable components and content blocks. While content can be delivered headlessly through APIs to any frontend, teams can still manage layouts and page content visually within the platform, without relying on developers for everyday updates.
Core dna fosters a connected and motivated workforce with interactive feeds that deliver real-time updates and centralized tools that streamline collaboration. Features like personalized dashboards, social engagement options, and recognition tools empower employees to stay engaged, share ideas, and feel valued—all within a single, intuitive platform.
A 10-minute overview about Pages app on Core dna. Learn about configuration, permissions, setup, and many more via the Core dna DXP admin.
A 4-minute overview showing you how to add pages with Attachments on Core dna.
A 2-minute overview of some of our digital workplace solutions using Core Teams. Learn about Projects, Support, Ideas, Timesheets and more!
Core dna is an enterprise platform.
What this means is that all the aspects of the technology are provided for your business. There is no need for you or your team to develop or manage any technology or pay for added apps or plugins.
Yes, Core dna is can be used as headless or as a decoupled platform and by essence is fully responsive.
A responsive platform like Core dna is a great tool for developers who want to create responsive websites. It is easy to use and provides a wide range of options for how your website can respond to different screen sizes.
Our analytics module allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.
Core dna can customize each visitor’s experience through the Personalization application and the Secure Member applications. These applications allow you to tailor the page design and content down to the individual.
When selecting a CMS, customers have the following problems:
- Generic Content Platforms. Too many generic CMS make it difficult for marketers to create content, manage images, preview their work and collaborate. They also lack proper security and audit features, so it is hard to control and track what people are doing.
- Frustrating for developers. Many are inflexible systems that require heavy customization and 3rd party apps to get your website connected with other systems without custom interfaces making it hard to share information and create workflows.
- Poor Performance. Visitors are often left waiting for the website to load. Errors appear without reason. You're learning about security issues through the news. You just don't trust the software.
- Limited Support. It’s 3 am, your site is down, but most alternatives only offer 24 hour email support--no chat, and live voice (if available) won’t wake for 3-4 hours. Can you spell F.I.R.E.D?
- Incomplete Products. They sell you a car with 3 wheels--their system won’t get your job done… without countless 3rd party apps, or dreaded plugins (each with various levels of non-support, no single point of accountability. or risk of serious security holes). All because the vendor didn’t “complete” their product.
- Too Pricey. When you combine costs for upgrades and add-ons, custom development to get what you want, it costs MUCH more than they let on.
These are the 5 reasons to consider Core dna
Absolutely! Core dna was built by an agency, for agencies. We know that marketers need low-code environments to operate in, so we baked in features like marketing automation, email marketing, content previews, and personalization.
See Core dna’s marketing features.
Our comprehensive analytical usage statistics application allows you to capture information about customers and prospects, providing detailed information regarding how they find, interact with and eventually leave your site, helping you determine whether or not your goals and objectives are being reached.
No, technical expertise is not needed in order to use Core dna. Core dna is built for businesses and the people that run them.
You do not need a background in IT or knowledge of technical jargon, or programming language. As long as you have basic computer skills you will be able to use our straightforward and intuitive platform.