Is the Core dna platform inclusive of search?

Core dna is built as a multi-tenant platform. All users of Core dna login from a single login screen. 

A multi-tenant architecture such as Core dna means that all users and applications share a single, common infrastructure and code base that is centrally maintained.

Because Core dna clients are all on the same infrastructure and code base, Core dna can innovate more quickly and save the valuable development time previously spent on maintaining numerous versions of outdated code.

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SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts. 

With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.

Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.

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Core dna is a hosted platform, a true multi-tenant, single instance SaaS solution.

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A 7-minute overview on deploying to different environments on Core dna.

Video transcription: How to Deploy to Different Environments on Core dna

So in this video we're going to see how development is done on coordinate by front end teams. The coordinate platform is completely decoupled from the UX. So front end development teams can actually build complex front end users lined interactions for customers while being able to use standardized language to talk to Core dna.

I've just logged into an IDE, just a normal IDE. And what you'll notice about this on the left hand side is a structure of how this particular site, this demonstration site that we're working from, is structured.

You'll see that it has assets that are there. It'll have the modules which are the Core dna applications that are being used. It will have a templates directory where we have the base templates. It'll have a template directory which is where the compile templates go.

It may have a web images directory. You'll see the node modules has been installed as we'll be using Gulp in this particular project to build out our JavaScript and we'll have our source JavaScript and then finally we'll have a distribution JavaScript.

So as a developer you can establish your own environment the way you'd like to work on it. And as long as you stay within the standards of the modules directory, the web images and the template directory, then your site should function normally. 

In addition, what you'll also notice down the righthand side here is that this site is connected to the Git repo. And it's a very straightforward approach to once you have either use ours or use your own repo, you're able to look at all the remote branches, all the different branches that have been developed for this website, and you're able to create new branches and check out branches. 

So Core dna has complete integration into Git and offers you the ability to push your changes to a QA environment for testing and then to merge those changes into production. But before you kind of get into the QA environments and pushing to the repos and all that, most developers just want to be able to quickly develop.

  And what Core dna has is a SFTP environment development environment that we've established. And it's very simple to configure. You go down to deployment, you can go down to configure and you can establish your connection to the host. 

You can set up your mappings for how you want the site to map, and you can then establish it as a connection. So really, to deploy to those environments is very simple. You make a change to a site. So I'm going to go into a site here, and I'm going to update this tag here to say Sam was here, and all we do is save. 

And you'll notice that the changes are sent instantaneously to our dev server. And when we look at the environment, we can see here that if we press refresh on the dev environment, all of a sudden now Sam was here on the dev environment, and if we want to remove it, it's a simple case of just removing the content. 

And it will automatically transfer and then just press refresh and the change will be gone. So in this way, developers can quickly create UX's and themes and solutions for their customers in a very localized approach. 

And then when they're ready, they can then push those changes into production. And so we have here the production version of the Media Center and you'll notice that it has a number of similar directories. 

You'll see here is the source files we can return and then we have the all JS files. We then have the modules that are being used and they generally mimic the modules that are here. Now, once a developer is ready to push their changes into testing, they're able to then come to their IDE and do a commit and a push. 

And what happens then is through the use of webhooks, Core dna is able to then apply those changes to the production environment. If we take a longer look at the repo itself, we're able to see that this keeps all the commits that you do. 

And so this hasn't been updated in a number of months, but we can actually go into those commits and have a look at what were the changes, what exactly changed, and if we want to, we can actually back those changes out. 

In addition, we can see all the branches that are currently available and at what progress these branches are in terms of the master branch. So we can actually switch between them. We can also see the pull request that have occurred and so on. 

So all the sites that you work on actually can be found here and you're able to navigate between them. You could do a you can go into a site, clone the site, pull it down, it then becomes available in your IDE, and you can begin work either by doing a deploy to your deploy environment or by doing a commit and push for small changes straight through to your Bitbucket account.  The IDE itself supports the inclusion of Git. It's very simple to set up and also includes the ability to deploy. So as long as your server or your ID can support it, you can then use Core dna to develop out of the box. 

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Yes. eCommerce in Core dna is a native capability, not a plugin. That includes customer-specific and contract pricing, product catalogue management, subscription billing, multi-currency, and order management. For B2B operations specifically, RFQ workflows, account hierarchies, net payment terms. Core dna is built to handle these natively rather than requiring third-party plugins to fill the gaps.

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Core dna is a unified digital platform that combines content management, ecommerce, integrations, and workflow orchestration in one system. Instead of stitching together separate CMS tools, commerce engines, and middleware, Core dna brings those capabilities into a single platform that teams can manage and extend from one place.

In practical terms, that means businesses can run their website, online store, member portal, learning platform, or multi-site ecosystem without maintaining multiple vendors or complex integrations. Content, products, users, and workflows all live in the same environment.

The goal is simple: reduce operational complexity while giving teams the flexibility to build custom digital experiences without assembling a large stack of third-party tools.

If you want a quick visual walkthrough of how the platform works, you can watch the overview here:

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What is a unique selling point?

A USP is a promise that answers the question, “Why should someone buy from you instead of another brand?” It's about understanding what makes your product, service and brand truly different and unique. 

What do you offer your customer that they can't find anywhere else. By defining your USP, you are able to communicate clearly the benefits and resonate with your audience. 

Effective USPs show how that unique trait translates into a tangible payoff for the end user. Basically you should be able to answer a user that says: “What’s in it for me?”

Why your brand needs a strong USP 

1. A strong USP can help you differentiate and standout in a noisy world. When you can formulate your USP clearly, you create your blue ocean and a new market that is distinctly yours.
2. When you value proposition is strong, it make it easier for online visitors to convert. When your USP is front-and-center, it decreases confusion and helps potential buyers act with confidence.
3. A well-defined USP anchors your entire brand communication. Every ad, landing page, or pitch can revolve around this key differentiator.
4. A compelling USP often justifies premium pricing or fosters loyalty, because customers view what you offer as one-of-a-kind.

Common Challenges Brands Face When Defining a USP

Why brands often struggle to communicate their core value effectively?

1. Unclear Value Proposition
   • Many websites bury their real message under jargon or flashy design. Users leave feeling unsure about what the business actually does.
   • Marketers sometimes focus too heavily on features, forgetting to express tangible value or how they solve specific problems.
2. Attempting to Be Everything to Everyone
   • Companies fear narrowing their focus, thinking they might miss potential customers.
   • Result: broad, watered-down messaging that doesn’t resonate strongly with any particular audience.
3. Confusion Between UVP and USP
   • Brands conflate “Value Proposition” (customer-centric) with “Selling Point” (product-centric).
   • Without clarity, they end up with vague statements that address neither the product’s unique features nor the customer’s exact needs.
4. Ignoring the Customer’s Perspective
   • Some businesses talk only about their achievements, technology, or self-perceived greatness.
   • They forget to explain which problem they solve and why that matters to the end user.

USP vs. UVP: Is There a Difference?

Unique Selling Point (USP):

• Product-Centric: Focuses on a singular attribute that makes the product or service unique.
• Competitive Advantage: Often highlights a feature, technology, or method that’s exclusive to you.
• Selling Proposition: Communicates how you outdo others in the marketplace.

Unique Value Proposition (UVP):

• Customer-Centric: Emphasizes what the user gains (i.e., how their life improves).
• Benefit-Oriented: Addresses practical or emotional advantages from the user’s perspective.
• Value Proposition: Usually more holistic, describing the overall experience or outcome the customer receives.

In Practice:
A USP can be part of a bigger UVP. For instance, your USP might be “fastest beard trimmer blades,” while your UVP might be “Look and feel your best in minutes—every day.” The USP explains why it’s uniquely better, and the UVP explains the value a customer gains.

Crafting an Effective USP

1. Pinpoint the Core Difference
   • Start by listing all your product’s distinguishing features. Is there a patented mechanism, a specialized process, or a unique guarantee?
   • Choose the one that truly matters most to your target audience.
2. Translate Features into Benefits
   • Don’t stop at “We have the sharpest blades.” Ask: How do sharp blades benefit the user? Maybe it’s a “clean shave in half the time” or “no skin irritation.”
3. Validate with Real Feedback
   • Ask actual customers or do user testing to see if your perceived uniqueness resonates in real-world scenarios.
   • A difference you consider noteworthy might be trivial to buyers—or vice versa.
4. Keep It Concise
   • A USP often works best as a short, punchy line (one or two sentences) that can appear on your homepage, packaging, or elevator pitch.
   • Avoid heavy jargon; aim for language your audience understands immediately.
5. Weave It Across Channels
   • Integrate the USP consistently into your website’s hero section, ad campaigns, and sales decks.
   • Ensure everyone from your marketing team to your customer support knows and reiterates the USP.

Examples of Clear USPs

• Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.”
  • (Highlighting speed, guaranteed timeframe.)
• FedEx: “When it absolutely, positively has to be there overnight.”
  • (Emphasizing reliability and speed.)
• Dyson Vacuums: “No loss of suction.”
  • (Pinpointing a specific, exclusive technology advantage.)
• Slack: “Make work simpler, more pleasant, and more productive.”
  • (Although slightly broader, it’s still a distinct promise focusing on how Slack stands out from other work communication tools.)

Common Mistakes in Defining a USP

1. Being Too Vague
   • “We deliver quality and excellence.” That’s not unique—everyone claims quality.
   • Instead, specify your unique form of “excellence” (e.g., delivering to remote locations overnight or a lifetime warranty no one else provides).
2. Overloading with Jargon
   • Technical or corporate-speak can dilute clarity. Keep the language straightforward enough that a new visitor instantly “gets it.”
3. Ignoring the Competition
   • If your competitor also does free 2-day shipping, that’s not unique. You need an angle that’s truly distinctive.
   • Do competitive research to ensure you’re highlighting something that sets you apart.
4. Failing to Integrate
   • Even a brilliant USP won’t help if it’s hidden or inconsistently referenced.
   • Place it front and center in your main messaging, and ensure all channels reflect it.
5. Choosing an Unimportant Differentiator
   • If you tout a minor detail that doesn’t impact buyer decisions, your USP will fall flat.
   • Focus on what your audience really cares about: time savings, cost, innovation, reliability, or specific solutions to their problems.

How to Refine (or Rediscover) Your USP

1. Ask Your Existing Customers
   • Send surveys or conduct interviews: “What made you choose us over other options?”
   • Their answers reveal real-life perceptions of your uniqueness.
2. Leverage Competitive Analysis
   • Identify competitor messaging and USPs.
   • Determine what gap or angle you alone can fill.
3. Test Multiple Variations
   • Use A/B testing on landing pages or ads to see which USP resonates best in terms of clicks or conversions.
4. Align with Corporate Goals
   • If your strategic focus is innovation, ensure your USP highlights how you’re pioneering a new approach.
   • If sustainability is your anchor, your USP might revolve around eco-friendly practices that no one else matches.
5. Evolve Over Time
   • Markets, technologies, and consumer needs change. Update your USP when those shifts occur so you remain relevant.

A well-defined Unique Selling Point is critical in helping potential customers understand why they should engage with you—and it can stop them from walking away to a competitor that shouts their differentiation more clearly. In an environment where many businesses “aren’t sure what they do” or fail to communicate it effectively  a strong USP stands out as a beacon of clarity.

Frequently Asked Questions about Unique Selling Points

How is a USP different from a slogan or tagline?

While a slogan or tagline might express a USP in a memorable way, they're not the same thing. A USP is the fundamental differentiation strategy that underlies your business, while a slogan is a creative expression designed for brand recall. Many successful slogans directly communicate the USP (like M&M's "Melts in your mouth, not in your hands"), but the USP itself is the strategic concept behind the creative execution.

Can a company have multiple USPs?

While a business might have several competitive advantages, focusing on a single, powerful USP typically creates the strongest market position. Multiple USPs can dilute messaging and confuse customers. However, different product lines within the same company might have different USPs targeting specific market segments.

How often should a USP be updated?

USPs should evolve as markets change, competitors emerge, and customer needs shift. However, dramatic or frequent changes can confuse customers and erode brand equity. Most successful companies maintain their core USP for years or decades, making incremental adjustments rather than wholesale changes. According to marketing research firm IPSOS, brands that maintain consistent positioning while making tactical adjustments outperform those that frequently pivot by nearly 2:1.

Can small businesses compete with a USP against larger competitors?

Absolutely. In fact, a sharp, focused USP often allows small businesses to carve out profitable niches that larger competitors overlook or can't efficiently serve. Many successful small businesses have USPs centered on personalized service, local expertise, specialized knowledge, or catering to underserved market segments that larger companies find unprofitable.

How do I know if my USP is effective?

An effective USP typically shows measurable impact on key performance indicators like conversion rates, customer acquisition costs, repeat purchase rates, and willingness to pay. Customer research can also reveal if your target audience recognizes and values your claimed differentiation. If customers can easily articulate what makes your business unique and valuable, your USP is likely working.

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Yes!

Software-as-a-Service (SaaS) applications such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time without conflicts. 

With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.

Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.

• B2B eCommerce: The definitive guide

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Although SaaS applications such as Core dna DXP are ‘multi-tenanted’, users can easily customize applications to fit their business processes without affecting the common infrastructure.

Because there is a separation between that front-end experience layer and the Core dna DXP platform, clients can create their own interconnections using APIs and plugin to third-party systems.

Additionally, because of the way SaaS is architected, these customizations are unique to each company or user and are always preserved through upgrades. That means SaaS providers can make upgrades more often, with less customer risk and much lower adoption cost.

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Software as a Service provides companies numerous benefits. At a high level, SaaS provides companies:

1. Pre-built web applications that are completely managed; from the software, hardware, and support.
2. Infrastructure that is enterprise, high availability and with support around the clock.
3. Continuous updates & innovation so you never have to re-platform again.
4. Delivered for a fixed fee per month.

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In SaaS, the user does not pay for the software itself. Instead, it works like a rental. They have the authorization to use it for a period of time and pay for the software that they are using. 

A great way to think about SaaS is like going to a public park. You go to the park to enjoy a picnic, play with your dog, have a pickup Frisbee game, etc. You have friends that also use the park. You might use it at the same time, or different times. You get to enjoy the park when you want to and as often as you would like, without having to mow the lawn, water the flowers and maintain the jungle gym. Instead, you pay a fixed amount of taxes per month and for that, the park is available to you anytime. The maintenance is taken care of for you, and local police patrol the area, keeping you and your family safe. 

A “park” meets the key characteristics of the SaaS model.

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Core dna is a fully managed SaaS platform, meaning that the network, platform, security, hosting and software are all taken care of, lowering the burden on your IT team and reducing your IT costs. 

Reduce your labor costs with pre-built applications and removing backend development, saving you money when you build your site, and in ongoing maintenance.

SaaS platforms are delivered for a fixed monthly subscription cost which allows you to pay for what you need and use. Move to a consumption based model, like Core dna, and away from large capital expenditures.

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The "platform of tools" refers to the different product applications available within Core dna. The Core dna platform includes a range of applications that act as "tools" to make your website work for you and your business. 

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Yes, we do. Our ability to support multiple brands and site instances (by geography, market, etc.) on one platform and access all data in a unified dashboard is one of the features that makes us attractive to multi-brand manufacturers and retailers. For more information about our multi-site feature, click here.

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Yes, Core dna is can be used as headless or as a decoupled platform and by essence is fully responsive.

A responsive platform like Core dna is a great tool for developers who want to create responsive websites. It is easy to use and provides a wide range of options for how your website can respond to different screen sizes. 

You can also customize the look and feel of your site with this platform, making it truly your own. If you're looking for a responsive platform that will make your life easier, this is the one you need.

For more information, a decoupled platform is a web application platform that uses a decoupled architecture to provide a responsive user interface. A decoupled architecture separates the presentation layer from the business logic and data access layers, allowing each layer to be developed independently. This separation of concerns makes it possible to develop the presentation layer using a variety of technologies including responsive web design.

The advantage of using a decoupled responsive platform is that it allows for a more agile development process. The presentation layer can be developed and deployed independently of the business logic and data access layers, meaning that changes to the user interface can be made without affecting the rest of the application. This can be particularly useful when developing applications that need to be compatible with a variety of devices and screen sizes.

When it comes to the headless platform, it allows businesses to manage their e-commerce site without the need for a traditional web design interface. This type of platform uses an API to connect the back-end e-commerce system to the front-end content management system, making it possible to manage e-commerce site content from a single interface.

It gives you the flexibility over the front-end as well as the ability to integrate with all devices, support emerging trends like voice search, and more. 

Do you want to learn more about Headless Commerce? 👉 Download our Headless Commerce Guide 

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A "Request" is a call to Core dna engine over the Internet which resolves as a dynamic web page or structured data content. For example, AJAX requests, headless queries, and REST API calls.

This excludes calls to static assets that are normally served by the CDN (Content Delivery Network), such as images, fonts, JS files, CSS files, etc.

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A 15-minute overview of the administration panel for Core dna's digital experience platform (DXP).

Video chapters

1. 1. Log in to Core dna platform (0:38)
2. 2. Core dna dashboard overview (0:47)
3. 3. Managing websites (2:23)
4. 4. CoreContent overview (4:32)
5. 5. CoreCommunity overview (6:22)
6. 6. CoreMarketing overview (8:24)
7. 7. CoreCommerce overview (9:06)
8. 8. Hooks application overview (13:01)

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A 15-minute overview of different marketing, eCommerce & intranet solutions that run on Core dna.

Video transcription: Core dna Solutions overview

Welcome to the introduction of Core dna. Over the next few minutes, I'm going to take you through some of the solutions that we've developed on Core dna to give you an insight into the versatility of the platform and also what is possible from one single platform with endless solutions. 

So, starting off, we have of our friends at Nintendo. This is a site that delivers over 200 different assets that drives all the marketing for the business in Australasia. There are many features on this site to go through, but some of the key ones are each of the games gets their own page and for each page it can actually have its own built in site. 

Recently, Nintendo moved into doing some ecommerce from the same site and also provides their customer service and support from here. So anytime someone has some questions they need answer, they can come into the portal and have a look at the questions and answers and also engage with the through a ticketing system. 

Another type of marketing site. It's driven by a company called Seek. This is a very good example of an integrated platform to a master platform. So here the main business that Seek are involved in is job search. 

So this job search environment here is driven by their own platform, their own server farm and their own infrastructure. But anytime you go outside of the job search, you end to coordinate seamlessly. 

And this has been done using. Reverse proxying and our sophisticated infrastructure to be able to easily transition people from one site to another while maintaining the look and feel and also the site credentials. 

Here is another example of a marketing site where we are able to provide content. We're able to provide home designs and more of a B2B offering for people looking for something to showcase their customers. 

Another example here is King and Wilson 100 year old removal company who uses core DNA to drive all their legion. So this site itself not only provides the content marketing, but also provides the quoting engine for people to be able to convert from an inquiry through to the implementation right through to their back end system. 

Coordinate doesn't just do content, but it also can do what we call directories. Frontier is one of the largest, if not the largest, Asia Pacific tour operator who brings concerts and comedy tours and has a database of over 3 million people. 

What we have here is an example of the platform where Frontier is able to showcase each of the events, the venue dates, people can buy tickets, we're able to see some of the videos, some other types of media in terms of music, various packages, and also tour information that people may be interested in. 

All the tours that are currently running are here and what we also have is everything to us stored since the organization started. The challenges with a site like this. Is the spikes in traffic that occur when people are looking to buy their tickets for concerts. 

They all come at once and try to get their ticketing as quickly as possible. Venues to Events is another example of a directory system. And here what we showcase is venue operators, suppliers and wedding operators in one easy to use website. 

We can see here the various search criteria that you can have. You could pick a state. Once you pick a state, you could pick a region, you could pick types of venues you're interested in and then once you find your venue you can just press search and the system will go away and find all the venues. 

Now venue operators have the ability to log into the system and provide updates to their content, to their function information, to image information and provide specials. In addition, all inquiries are actually sent through the venue and are managed through the platform.  This is another example of a similar system and similar implementation. But this is more for restaurants and function venues. So you click on restaurants for a particular city and you can scroll through and see the restaurant. 

And again the venue operators here have the ability to go in and update their imagery and also take bookings and function inquiries. We also do a lot of work for government and so here is an example of a government site in one of the dates of Australia and this is really three sites in one.  

So you can see here we have community health care professionals and health service providers and we can actually switch between them and see the information that's presented. In addition, here they run according to Events platform and people are able to look at events that are up and coming.  And register for them. And in the back end there is the ability for the administrators to administer the system in terms of the event. Another example of a government site more around donations and making people, people aware of what's going on.

Again, they run the events environment and they're able to gather donations. cordine also has a recruitment system built into it for jobs and job search. And this is an example of some of the abilities that we have. 

So you can actually filter through job types and find jobs that are posted here. And candidates can also leave their own resumes and engage with the recruitment company directly. One of the major pillars of the platform outside of content is its ecommerce capabilities and we offer a variety of ecommerce. 

So starting with a consumer ecommerce so this is a good example of a consumer site where people can engage. We have the shopping cart and within the shopping cart we can have hundreds of features including faceted search, a variety of really cool features in terms of making products seamless and easy to engage with and be able to run sort of endless scrolling for those that are interested in it. 

The look and feel of all these sites varies considerably but the majority of everyone runs off the same core platform. So moving along, what we also have is an example of language modification. So typically run over 30 different sites around the world and each one has its own language and products and. 

And eCommerce back end in terms of warehousing and ERP system. In addition, Tivoli also use Core dna to drive their media center. They can select images and then download those images either as a package or as a zip file to be used in their own media. 

It also supports videos and other forms of media like documents and so on. So this is Ego Pharmaceuticals. It's a pharmaceutical provider. 

So these companies require a higher level of security but also a significant ability to offer various standards and documentation for the products that they sell. We also have other customers that are what we call direct-to-consumer clients who manufacture their own products and then have multiple brands where they distribute those products, both in an omnichannel way. 

PMI is a good example of this. This is a company that produces thermoses on a number of different brands and Core dna drives all the different brands themselves. So from their major brand called Stanley, where you have thermoses and vacuum flasks right through to Slant, which is Party products, and Aladdin, which is different types of water bottles and coffee mugs that they offer.  Northeast Nursery is another example of an eCommerce platform that we support. 

The reason this is. An interesting platform to go through is that it's complexity in terms of the products that it has. So you have everything from turf right through to seeds, right through to plants, supplies in terms of clothing, landscape supplies and also seasonal supplies like at the moment snow shovels and ice melts and so on. 

Core dna here provides a flexible infrastructure for people to get to what they need really quickly and once they've arrived, they can then refine their search based on the criteria that they have. 

Northeast Nursery is also now moving into what we call a wholesaler portal. And in this example here, what we're seeing is we're moving far more to an eCommerce that is easy for people to use and engage with. 

We've rewritten the back end system so it communicates asynchronously so if someone's on their mobile phone, they can quickly add something to the carton. And you can see there that I'm adding two items one after the other or they can favorite a product to then have a favorite for later on when they want to reorder these products. 

The wholesale portal uses a different engagement on the front end to make it fast and also to be easy to use on a mobile. Gifting is also another area that we do well with. So we have a Langham Hotels as a customer and we're able to create gifts and gift vouchers. 

And these vouchers then processed using a system at the back end and the vouchers are sent out to the customer in paper form and they're able to be redeemed. Either partially or wholly at the hotel itself. 

So there's a management system around the gifting that's provided. We also have a large number of B to B clients who use the eCommerce for their beta B applications. So we have here a company called Designer Doorware that uses core DNA for all its door handles. 

And you're able to configure the door handle and you're asked a series of questions. And once that's done, you can actually add it to your shopping cart. And once you're ready to go, you can then process your shopping cart login and receive quotes or send a spec sheet to yourself. 

Fuse code is also another good example of the reason I'm showing you this is that it's an example of a complex product. So low voltage fuses and the fuses are categorized in a variety of ways and people then want to be able to engage with a specific category of fuse they can, and within that you can see the different voltages and currents that are available. 

This site does not engage in any transactions, but people can send a quote for the particular fuse that they want to inquire with. In addition to all those products, we also have solutions for the internet. 

So a number of our clients use our product to drive their intranets. So they have document management, they have various dashboards that they run for themselves, they're able to promote news. And here you can see a company that has multiple retail outlets that uses the product for merchandising, for all the people and policies, for a bunch of their marketing, finance, retail operations and supply chain. 

Another example of an Internet is Teamflow. This is the product that Courtney uses itself and this system offers four major functions and solutions. Firstly, project collaboration. So you're able to go in and see the various projects that you're you're working on and within those projects you're able to see tasks, activity, milestones, timesheets and the people that you're collaborating with.  

It has a support ticketing environment where people can lodge tickets either through email or through the ticket system itself and others can collaborate on it. A Wikipedia that allows you to create a series of markdown or HTML or any other forms of pages that can then be used for documentation and to be searched. 

Ideation engine for people to engage with interesting ideas they may have. And a time sheeting system that allows you to capture time shooting for service workers on a daily basis. So you can see progress, you can see how accountable they are, what kind of billable versus non billable, and how they're progressing to budget. 

All this is also wrapped in a reporting engine that can produce a number of different reports for you to drive the business. I hope this has given you a good insight into what's possible. 

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What is Search Engine Optimization (SEO)?

Search Engine Optimization refers to the process of optimizing online content to give it the best chance to rank high in the search engine results page. The higher the ranking of online content, the more traffic it will drive to a brand's site. 

Most content marketers focus on SEO to boost visibility and ranking which leads to increased organic traffic. And organic traffic will always be more cost-effective than any paid traffic. 

By focusing on what people are searching and creating content that aligns with that search intent, businesses can win the game online search. 

Effective SEO involves optimizing content quality, website structure, technical elements, and external factors such as backlinks to ensure maximum visibility online.

Does Investing in SEO Still Makes Sense in 2025?

SEO is not dead and it will probably never be. People will keep searching, whether is it on google, by asking questions to alexa or scrolling on tiktok. 

While the concept of SEO is forever, the adaptation is what changes and evolves. For these reasons, investing in Search Engine Optimization (SEO) remains a powerful tool for online businesses in 2025. 

Yes, the digital landscape has evolved with generative AI and user search behavior has slightly changed but SEO continues to be a foundational element of online visibility and engagement.

The rise of AI-powered search experiences, such as Google's Search Generative Experience (SGE), has shifted the focus toward more user-centric, conversational, and intent-driven content.

Organic search remains a the main driver of online traffic. Data indicates that websites ranking at the top of search engine results pages (SERPs) receive approximately 27% of all clicks, underscoring the importance of maintaining strong SEO practices to capture this valuable traffic.

Key Components of SEO in 2025

As Search Engine Optimization (SEO) continues to evolve, integrating AI technologies and adapting to the new user behaviors is essential to stay relevant. These are the key components of an effective SEO strategy today: 

1. Use AI to optimize content 

Use AI and understand how to integrate it in your content creation process. From keyword research to outlines and content writing, AI can help content marketers across the whole workflow. Analyze user intent and search patterns will help create highly relevant and personalized content, enhancing engagement and search rankings.

2. Focus on user-experience 

User experience is what sets online experiences apart. When looking at SEO optimization, ensure your site is designed with the visitor in mind, fast-loading, mobile-responsive, and user-friendly website designs improves dwell time and reduces bounce rates, positively influencing SEO performance. 

3. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Establishing credibility through high-quality content, authoritative backlinks, and transparent business practices is crucial for maintaining strong search engine rankings.

4. We are moving away from typing and into talking

As users' behavior shoft from the classic typing your search to shouting your request to Alexa, it is important we start optimizing content for voice search queries and natural language processing. 

5. Social media is a search engine

Aligning SEO efforts with social media strategies amplifies content reach and enhances brand visibility across multiple platforms. 

By focusing on these components, businesses can adapt to the dynamic SEO landscape of 2025, ensuring sustained online visibility and competitiveness.

How Core dna Content Management System Supports SEO?

Core dna content management system integrates SEO tools to support our clients' content strategy. 

Integrated SEO Tools

Easily manage metadata, focus keywords, and optimization directly within the Core dna platform.

SEO-Friendly Architecture

Core dna’s platform ensures fast loading speeds, mobile responsiveness, and clean URL structures to improve search rankings.

Webhook and API Integrations

Use Core dna’s webhooks and APIs for streamlined integrations, enabling seamless data exchange, workflow automation, and enhanced site performance.

By leveraging Core dna's robust platform, businesses can effectively enhance their SEO efforts, driving sustained growth and improved visibility online.

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