What Is Core dna? CMS, Ecommerce & Orchestration Overview

Yes, Core dna creates a staged approach to building an effective website. Our technology allows you to create a website that serves your current needs while providing the flexibility to quickly and easily add products as your business grows. 

Core dna is what creates an aesthetically appealing website that is also backed by strategy. While to the average user, the full capabilities of the DXP are not visible, its robust backend infrastructure provides your business with an unparalleled advantage. We offer the backend user the ability to effectively manage content, layout, and statistics, whilst increasing ROI, attending to customer requests and ensuring the online strategy is fluid and traceable.

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Cloud based infrastructure refers to how it is it delivered. In this case, Core dna is delivered as a service (SaaS) as opposed to an actual product. What cloud infrastructure allows is shared resources, software, and information to be provided as a utility over the internet.

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One platform, three relationships. Multi-site is the umbrella term: many websites or storefronts running on one shared core. Multi-store usually means one company running several branded storefronts from a single admin, often sharing a catalog and customer records. Multi-tenant means independent operators: franchisees, dealers, or separate businesses, each with isolated data and their own logins on shared infrastructure. Core dna supports all three on one instance: you decide what's shared at the core and what each property controls locally.

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With Core dna you can launch your website and/or application in weeks, not months. We help you build complex, highly dynamic, and personalized websites rapidly.

With the API-first architecture, Core dna can integrate with all your existing tools: ERP, Marketing Stack, eCommerce solutions and more. 

We are here to help you bring your vision to life. There’s no need to wait, you can schedule a demo today! 

With Core dna, you get a platform that balances marketing and IT needs. It has been developed to meet the demands of both developers and marketers. We work to provide developers the most flexible platform, while ensuring marketers have an intuitive interface for content editing and distributing and uses technology that enables the full control over digital assets.

Core dna native solutions without plugins or external apps help you build solutions with confidence. We make sure that you will never have to replatform. You will always stay ahead of your competition and get access to our advanced cloud platform that includes auto-scaling, caching, and global content delivery network (CDN). 26+ updates a year for patching, security updates, and new features - all driven by our customers.

Core dna provides top notch customer support with ongoing training programs to give your teams all the tools to succeed online. Core dna clients get a dedicated account and technical teams to support them.

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Core dna provides users with flexibility by allowing the online solutions to be customized and be relevant to each business' unique requirements.

Enhancements and new features are launched quickly to drive business growth and meet new opportunities.

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Yes. Core dna  is a native hybrid headless CMS, giving you the best of both worlds: the API-first flexibility of headless and the visual, "what-you-see-is-what-you-get" editing of a traditional system. 

Our multi-tenant architecture is built to handle an unlimited number of sites, sub-brands, and regional stores from a single dashboard. You can spin up new sites in minutes using shared components while maintaining unique branding and localized logic for every instance.

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Yes. Core dna is built on a multi-tenant architecture designed for complex business orchestration. We enable "House of Brands" and franchise models to run hundreds of distinct sites from one dashboard. Our Master-to-Sub inheritance logic allows the corporate office to enforce global brand standards and legal compliance while giving local dealers or franchisees the autonomy to manage their own regional pricing, promotions, and staff permissions.

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CoreDNA is a pioneering brand new type of digital-experience platform (DXP) that has been carefully engineered from the ground up. It's the best way to tackle eCommerce, marketing and content management all at once.

We are a cloud hosted SaaS (software-as-a-service) with an Api-first approach and with natively integrated applications that can be built into the single user interface.

Core dna is a digital experience platform that offers all the solutions you need for your ecommerce, marketing, and content management. We offer an extensive set of features and integrations to make your life easier.

It's a beautifully engineered solution that makes it easy for marketers and developers to do all of their work in one place.

The marketer advantages

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A fully headless CMS provides an API for content delivery and no built-in frontend. Developers build the entire presentation layer. A hybrid headless CMS does the same API-first delivery but adds a structured visual editing layer that allows non-developer teams to manage and publish content without writing code.

The difference becomes operationally significant at scale. With a fully headless CMS, every change that affects page layout or structure requires developer time. With a hybrid headless CMS, marketing teams control the content layer independently while developers retain ownership of architecture, integrations, and the API delivery model.

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Core dna allows you to manage multiple franchise locations from a single backend. All sites share a structured foundation, while local teams can manage their own content without duplicating systems or workflows. This makes scaling new locations operationally simple.

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Unlike WordPress Multisite, Core dna does not rely on plugins or external tools to manage multi-location websites. Governance, multi-site management, and commerce are built into the platform, reducing maintenance overhead and eliminating the risk of inconsistent implementations.

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Yes. Core dna supports hybrid headless architecture, which means teams can deliver content and commerce through APIs while still using built-in editing and management tools.

This allows developers to build flexible front-end experiences while marketers retain control of content and operations.

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The pricing for your subscription is all-inclusive. Your fixed monthly payment covers all the software, the patches and updates to the software. It also covers future releases and upgrades to functionality. Finally, it covers all the cloud infrastructure including network traffic, servers, security and all monitoring.

A non-exhaustive list of things you get with your subscription for free are:

- Access to Core dna Content Delivery Network (CDN) across 45 different locations world-wide,
- Unlimited volume of traffic to CDN,
- Unlimited volume of traffic to Core dna engine,
- Unlimited number of requests through Web Application Firewall (WAF),
- Protection from DDoS attacks,
- Protection from XSS attacks,
- Protection against malicious bots,
- And more

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SaaS application such as Core dna provide access to data from any networked device while making it easier to manage privileges, monitor data use and ensure everyone sees the same information at the same time. You can work with a team in real time with out conflicts. 

With the SaaS model, you can customize with point-and-click ease, making the weeks or months it takes to update traditional business software seem hopelessly old-fashioned.

Different from the traditional model, Core dna is a fully managed solution, meaning the application comes fully ready to use and a new website can be up in minutes. This reduces the time spent in installation and configuration and can reduce the issues that can get in the way of the software deployment.

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Full training is provided to each of our users. Our objective is to build a strategic relationship with all our users, as your success is our success.

At Core dna we understand the running of the technical aspects of a content management system can be difficult. It is for this reason that we have developers, programmers, and network administrators on hand, as part of the service, to work on any issues you may encounter with your site.

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Core dna is built as a multi-tenant platform. All users of Core dna login from a single login screen. 

A multi-tenant architecture such as Core dna means that all users and applications share a single, common infrastructure and code base that is centrally maintained.

Because Core dna clients are all on the same infrastructure and code base, Core dna can innovate more quickly and save the valuable development time previously spent on maintaining numerous versions of outdated code.

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A true SaaS platform from the onset, Core dna was built for the cloud.

As such, we feature unrivaled security, scalability, resilience and failover. We have clients that see huge spikes in traffic and no degradation in performance. Frontier Touring - Australasia’s preeminent concert promoter - is a good example. When big acts like Paul McCartney, Guns n Roses, or Ed Sheeran announce pre-sale weekend, their site can see several million unique visitors - each making many, many calls to the server as they seek tickets - and we are happy to show you performance logs that show no significant performance degradation. 

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The cloud-based infrastructure means that the capacity of the Core dna service can be ramped up and down as required, with ease. The main benefit of this lies in the costs. You are not required to pay a standard hosting charge, which is especially important if your website is busy seasonally.

There are many other technical benefits such as:

• Redundancy
• High availability
• No single point of failure (SPOF): meaning that if a part of the system experiences trouble, it does not affect the system as a whole from working.

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Core dna is a hosted platform, a true multi-tenant, single instance SaaS solution.

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Yes, just as Core dna works for intranets, it works for extranets.

An extranet allows external users (i.e those not within a given company) the ability to access content by entering a username and password. This is achieved by Core dna's secure login application.

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